Regardless of how mature the product is, its owner will always be curious about how it performs, what the conversion rates are, and what areas for improvement there are. One of the most important tools that product owners should get access to at some point in time is an event tracking system.

As a product owner, it is common to face the question of whether to proceed with option A or option B. Or, which version of the screen should be implemented to achieve better results? Making such decisions can be challenging, especially when you are under tight deadlines with limited resources. Furthermore, such decisions are made based on personal judgment or copying the approach of a competitor, which can lead to suboptimal results.

The good news is that one can avoid such pitfalls by setting up a simple experiment environment that requires relatively low effort. In this article, we will describe how you can achieve this.